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April 18, 2017
LinkedIn, which was purchased by Microsoft in June of 2016 for almost $26 billion is known as the world’s largest and most valuable professional social media network. It currently boasts over 450 million active users (13 million Canadians) spread over 200 countries and 6 continents. People use LinkedIn for everything from networking to job searching to content marketing and all things business related.
The ability for companies to manage their LinkedIn company page has been around since roughly 2011, however many companies chose to stay away from LinkedIn opting instead to focus on social media networks like Facebook and Twitter, missing out on the potential value LinkedIn had to offer. Late last year LinkedIn updated the design of their company pages making them easier for companies to manage, analyze and engage.
The automotive manufacturing industry, which had stayed away from social media marketing for years, has now begun to understand the value of updating their LinkedIn company page, especially when it comes to recruitment and corporate culture. This is especially true in Windsor-Essex which is known for its hard-working blue collar workforce that accounts for 20% of all active employment in the area. While researching for this blog, I found no less than 40 LinkedIn company pages in the automotive manufacturing industry in Windsor-Essex alone. Let’s take a look at the 6 that rock.
*Note – Some links below will not work unless you are logged-in to your LinkedIn profile.
LinkedIn Page: www.linkedin.com/company/concours-mold-inc
Headquartered in Lakeshore, Ontario, Concours Mold. Inc. has been a world leader in the mold manufacturing industry for 27 years. They specialize in injection, compression and RIM tool manufacturing technologies that service a wide range of industries.
What Makes Them Rock?
LinkedIn Page: www.linkedin.com/company/select-tool-inc-
Headquartered in Oldcastle, Ontario, Select Tool is an established manufacturer of fixtures & gauges, automation and end-of-arm tooling for the automotive industry.
What Makes Them Rock?
LinkedIn Page: www.linkedin.com/company/windsor-mold
With locations across Windsor-Essex County, The Windsor Mold Group of companies provides world class products and services for domestic and international customers in the tooling and plastic molding industries.
What Makes Them Rock?
LinkedIn Page: www.linkedin.com/company/plasman-group
With locations across Windsor-Essex County, Plasman Group is 3800+ team members working at 20 highly automated manufacturing sites and dedicated engineering and sales locations globally. Plasman Group product capabilities include tooling, molding, paint applications, chroming and assembly operations of plastic exterior trim products.
What Makes Them Rock?
LinkedIn Page: www.linkedin.com/company/a-v-gauge-&-fixture-inc
Headquartered in Oldcastle, Ontario, A.V Gauge is considered a leading supplier of gauges & fixtures in North America with facilities across Canada, United States & Mexico. Over the years A.V Gauge’s capabilities have grown to provide a wide variety of products and services related to the quality control aspect of checking manufactured parts.
What Makes Them Rock?
LinkedIn Page: www.linkedin.com/company/cavalier-tool-&-manufacturing-ltd
Headquartered in Windsor, Ontario, Cavalier Tool & Manufacturing has been a leader in the design and manufacturing of aluminum tooling offering an alternative to traditional tools steels which has equated to reduced cycle time and costs.
What Makes Them Rock?
Topic: Social Media
Written By: Sebastian Agosta
My name is Sebastian Agosta and I'm a Web Designer/Digital Marketer/Google Ads Partner living and working in Windsor, Ontario. I've been designing and developing websites professionally for over 18 years and also have experience in SEO, social media marketing & content marketing. My goal is to help small to medium sized businesses in Windsor-Essex County grow their online presence through unique and inventive digital marketing strategies. My blog offers insights and opinions on all things digital marketing and web design.
