July 5, 2011

As a search engine optimization consultant, I always like to re-visit a project 6-8 months after it’s been completed to see how it’s doing in the search engine rankings. Tony Rauti Luxury Homes was a web design I completed back in January. They also wanted some search engine optimization done because the old version of their website wasn’t achieving the results they desired in the search engine rankings.

Initially they wanted to go after general terms such as; “home builders” and “luxury homes”, but since they target traffic in the Windsor and Essex County area, I explained that they would be better off being a bit more specific. We eventually decided that going for keywords such as; “custom home builders Windsor”, “luxury homes Windsor” and “home builders Windsor” would be much more beneficial.

I focused most of my time doing on-site SEO, making sure my web design was optimized for the search engines. I used my META tags properly and created content that focused on the particular keywords we discussed. I then did a little off-site SEO by changing the text on any link that was pointing to Tony Rauti Luxury Homes to ensure it had our main keywords in it.

After roughly 7 months, I’m happy to report that Tony Rauti Luxury Homes is doing very well in the search engines, in particular on Google.

Even though these particular keywords don’t have that much competition, I still consider this a great SEO success! The domain/site is less than a year old and it’s already gaining a lot of Google’s respect. Most importantly, in the last 6 months Tony Rauti Luxury Homes has received 159.9% more search engine traffic than it did in the previous 6 months!

*If you test these results yourself, you may see slightly different results. I was using Google Chrome and searching Google.ca without being logged in.