February 3, 2017

One of the goals I set out for myself with my new website was to commit to updating my blog at least once a week with local, relatable content. That’s where I’m starting today by sharing 4 of my favourite personal social media follows. Now when I say “personal social media follows” I’m not talking about local businesses who are doing social media right, I’m talking about individuals. The 4 people I’ve chosen to profile today have incredible social media pages which they update regularly with not only content about themselves or their business but also about the local community. If you’re looking for ways to improve your personal brand with social media, take notes from these 4 engaging professionals.

Yvonne Pilon – Wetech Alliance, President and CEO

A photo posted by Yvonne Pilon 💯 (@yvonnepilon) on Feb 3, 2017 at 11:54am PST

Active On: Instagram, LinkedIn, Twitter
What She Does Best: Stays active across all social media networks on a daily basis.

If you’re from Windsor and you’ve never met or come across the delightful Yvonne Pilon, chances are you don’t get out much. Yvonne is an incredible ambassador for the #YQG and is constantly attending local events, conferences and tradeshows. Her activity on social media is second to none. She’s always sharing pictures, updates and videos of her local and international escapades. Always positive, never negative – Yvonne is doing social media right.

Ari Freed – Freeds, Owner

A photo posted by suitsrus (@arifreed) on Apr 19, 2016 at 5:50am PDT

Active On: Instagram, LinkedIn, Twitter
What He Does Best: Posting a good mix of personal and professional posts.

Is there a better Instagram handle for someone like Ari Freed than “SuitsRUs”. Ari is the Owner of Freeds of Windsor, the largest independent fashion retail store in Canada. With Ari’s profiles it’s not so much how often he posts but how effective he is when he posts. His mix of personal and professional posts offers you not only a look at the latest fashion trends, but also a peek behind the curtain at what he does in his spare time with family and friends. Always looking sharp – Ari is doing social media right.

Duane Acorn – The Windsor Star, Senior Manager, Media Sales

Here is a Cheat Sheet that will help you be #SocialMedia rock star https://t.co/COxXDPeaVt pic.twitter.com/gKue3RkwC7

— Duane Acorn (@duaneacorn) January 19, 2017

Active On: LinkedIn, Twitter
What He Does Best: Sharing is caring – Duane is always @mentioning, commenting and retweeting other community members.

Rarely do I see a Tweet or LinkedIn comment from Duane where he isn’t sharing someone’s content or @mentioning them. Like me, Duane is a Hubspot Certified Partner so he knows content marketing inside and out. He also knows that in order to use social media properly it can’t always be about “you”. It takes the right mix of self-promotion, business-promotion, sharing of others content and sharing of personal posts to be a social media superhero. Duane is doing social media right.

Cierra Bray – Wintellect Group, Marketing and PR Manager

A video posted by Cierra (@cbrayy) on Jan 16, 2017 at 11:40am PST

Active On: Instagram, LinkedIn, Twitter
What She Does Best: Sharing pictures and content of her own personal favourites (books, restaurants, coffee, travel).

Of the 4 professionals on my list, Cierra is the only one I haven’t met personally but because I see her constantly pop-up in my feed, I had to add her! Cierra is a recent graduate of St. Clair College’s Public Relations Program and a former Entrepreneur. Given her exceptional social media skills, it’s not surprising that she recently accepted a position at the Wintellect Group as their Marketing and PR Manager. Cierra updates her social media at least once or twice a day with not only great pictures but great content surrounding all the things she loves which makes her posts feel authentic and relatable. Cierra is doing social media right.