January 9, 2013

I recently came across a website redesign that I thought was really well done. The company who did the redesign is Douglas Marketing Group. I’ve worked with them in the past and I have to say, their work is really really creative. The amount of design effort they put into each page goes unmatched.

For those of you who don’t know, Lucas Works is one of the top job recruitment agencies in all of SouthWestern Ontario. They’ve recently expanded to add offices in both London and Kitchener Ontario to go with their existing and main headquarters in Windsor.

Their old website, which was designed back in the mid 2000’s was fairly out-dated and somewhat difficult to navigate. The width of the site was no larger than 800px (most websites are now designed at 1024px) and the colors were dark, dreary and really unpleasant to the eye.

The refresh of the website looks amazing. They kept their branding and logo basically the same, however they went ahead and added a few different shades of green to their website as well as a very attractive looking orange color which instantly draws your eyes in. They’ve also added several fresh pages to the website which tell both clients and customers why they should choose LucasWorks with stats, numbers and charts.

I still haven’t even mentioned they also added a very simple but effective blog which offers tips, tricks and helpful information on searching for a job, interviewing, resume writing and much more!

All in all the redesign of the LucasWorks site has to be seen as a huge success and improvement when compared to their earlier version. Congrats on a great new design guys!