May 24, 2011

For those of you looking to increase your knowledge on search engine optimization, I want to recommend the book titled Outsmarting Google by Evan Bailyn. I’ve read several SEO books, tutorials and blogs in the past few years, however Outsmarting Google is the one I agree with most. Evan focuses most of the novel on how to get to the top of Google’s search engine rankings organically. He also has a chapter or two about social network marketing, Yahoo, Bing and also his thoughts on where search engine optimization will go in the future.

Mr. Bailyn preaches that there are five keys to getting to the top of Google’s search rankings; keyword rankings, inbound links, TrustRank, Meta page title and URL structure. He claims that everything else you’ve heard from SEO forums and SEO “experts” is mostly hearsay. He spends a lot of his time talking about inbound links and TrustRank and says anyone who believes these two aren’t the most important factors in search engine optimization, have no idea what they’re talking about.

I’d definitely recommend this book to anyone who is considering learning about SEO. Evan clearly has years of experience in the field and it comes across that way very clearly in his book. He even shows examples of his work and offers a view “secret tips” that are only available in his book. To give you an idea of how interested in Outsmarting Google I was… I downloaded the book to my iPod on a Monday and was finished it by Friday.