August 9, 2011

Those of you who have liked my Facebook page or follow my Twitter account, have probably already seen the mobile web design I did for Windsor Squash and Fitness. The reason it took me so long for me to write a blog post about it, is because I wanted to get a bit of data on how it was performing.

As you can see, it’s a very clean design, which matches the color and link scheme of the main website. You can view the full version of the site online by visiting http://mobile.windsorsquash.ca or going to windsorsquash.ca on your iPhone, Android, Blackberry or basically any mobile device.

I added a PHP code to the top of the main Windsor Squash site, which reads which type of browser the visitor is using. If it reads a mobile web browser of any sort, it redirects the user to the mobile version of the site. The web design itself was created using an HTML DIV based design as well as plenty of clean coded CSS.

So far, the site is proving to be very worthwhile for the great people at Windsor Squash and Fitness. Since the mobile version was launched, they’ve seen an increase in mobile traffic as well as a decrease in the bounce rate on the mobile version. For those of you unfamiliar with bounce rate, “it represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.” Basically, it means more people are staying on the mobile version of the site now that it is optimized for mobile viewing.

I encourage all my clients to create a mobile version of their site. Many of the websites online are not optimized for mobile devices and this could easily mean loss of traffic and more importantly, loss of sales. Mobile users want quick and easy access to a website without having to “pinch”, “pull” or “zoom” in and out. If you’re interested in having a mobile version of your site designed, please get in touch.

Again, I’d like to thank Brian and everyone at Windsor Squash and Fitness for giving me the opportunity to work with them on their mobile web design. I look forward to continuing work with them on their online marketing in the future!